No More Hiding

www.badassbackpacks.com is live!

Thank you to all of you:  for pushing me and nudging me the last few months.  It’s time to push our website out of the nest and launch.  Huge congrats to Rusty here for shipping!  As I write this post, he and I are back and forth in our slack board for the final tweaks that we feel like we can reasonably wrap up before publishing the site tonight.  Eric crafted our custom online form to take orders – and Rusty has been pushing to finalize the full implementation / build-out of our site.  High fives to you both, Eric and Rusty!

No More Hiding

2016 has already been a coming out party of sorts for Badass Backpacks.  For the last few years, this project has been a garage-band style collaboration.  It’s been an experiment.  And for some reason, I’ve found it difficult to start talking more publicly about what we’ve been up to.  It’s been difficult to talk about where we’ve been, who we are, and who we want to become.

We should not pretend to be something that we are not.
— Rusty Kocian

Starting this blog.  Shipping with the altMBA.  Shipping our first bags.  And now leaping to have our website live.  Each of these are steps to turn the corner and to start speaking.

First in a whisper if you must, but begin.
— Seth Godin pg 133 of Your Turn

The next few days will be fun.  I imagine that at a certain point I’m going to want to run and to shout — to jump and to holler — to scream from a mountain top: “we’ve arrived!”  But first things first: I’m going to sit with (and breathe with) this moment for a bit of time … then a big smile.  And then a whisper to begin:

Wow.  Our website is live.   www.badassbackpacks.com