This first bag is called “Sincerity Inside” …
The theme, “Sincerity Inside” was created by the Badass Backpacks team. And when we finally landed on the name for our bag, we felt that it was the perfect place to start.
A bag that can make you smile as you fill it. Big questions to ask — “What does it mean when I think about my most sincere self? And what does it mean, when I think about packing and bringing my most sincere self into the work that I’m doing?”
More to come. But for now, I just wanted to share the above photo.